sport
Born Clubs Reshape Youth Sports Programs Using Participation Data
Local organisations draw on national participation data to shape inclusive programs that connect families and young athletes.
How we reported this
In 2024, 65% of youth ages 6-17 tried sports at least once, the highest rate recorded since tracking began in 2012. This figure reflects a 6% increase from 2023 in team sport participation and sets the backdrop for how clubs in Born structure their operations.
Why Participation Data Shapes Club Planning
Clubs in Born review these national trends when scheduling sessions and allocating resources. The data shows that families seek opportunities for regular involvement rather than one-off events. By aligning offerings with documented growth areas, local groups create consistent schedules that allow parents and children to build ongoing relationships through shared activities.
Flag Football and Pickleball Programs
Flag football recorded the only growth in regular participation among kids ages 6-17 from 2019 to 2024. In Born, clubs respond by offering non-contact versions that accommodate different skill levels and reduce equipment barriers. Pickleball participation doubled for children ages 6-12 over two years to reach 2.2 million nationally in 2024, with teenagers 13-17 increasing by 157%. Born clubs incorporate modified pickleball formats into existing facilities to accommodate both age groups within the same venue.
High School and Family Spending Context
High school girls' participation reached a record 3.54 million in 2024-25, supported by a 60% surge in girls' flag football. The U.S. youth sports industry generates over $40 billion annually, with average family spending at $1,016 per child per year in 2024. About one-third of families take on debt to cover costs. Clubs in Born address these pressures by coordinating shared equipment pools and group transport options that lower individual outlays while maintaining program access.
Next Steps for Families
Parents in Born can contact local clubs directly to learn about current session times and registration processes. Organisations track participation numbers each season to adjust offerings based on the same national benchmarks used in 2024 data.
References Sourced but Not Limited to:
- i9sports.com · The fastest growing sports for kids in 2026 what 2025 tells us
- projectplay.org · Participation trends
- youthsportsbusinessreport.com · Five youth sports trends were watching in 2026
- blog.csba.org · Youth sports
- unitedyouthsports.org · 01 Youth Sports Industry Overview
- projectplay.org · 10 youth sports trends to watch
- joinstriveon.com · Youth sports statistics
- lek.com · Most investable segments youth sports going 2026
- brooklynspeedandpower.com · Understanding the latest trends in youth sports performance